Snus Guide
Your complete guide to nicotine strength, pouch formats, and flavors.
1. NICOTINE CONTENT
The nicotine content is expressed in mg/g (industry standard) and mg/pouch. Use the chart to understand strength ranges and who they suit.
Light
Nicotine content 1 - 5 mg/g
Suitable for — Beginners
Medium
Nicotine content 6 - 9 mg/g
Suitable for — Smoker / Vaper
Strong
Nicotine content 10 - 25 mg/g
Suitable for — Smoker / Vaper
Extra Strong
Nicotine content 26 - 35 mg/g
Suitable for — Experienced
Ultra Strong
Nicotine content 36 - 65 mg/g
Suitable for — Professionals
2. BAG FORMAT
There are three pouch formats that affect the nicotine content per serving:
Mini
Very small and discreet pouches, with the lowest nicotine content per serving.
Slim
Slimmer pouches for discreet consumption, usually under 1 gram, with less nicotine per serving.
Large
Large pouches with a higher filling capacity and therefore more nicotine per serving.
3. FLAVOR
Our snus products can be divided into four flavor categories. Click any item to read a short description.
Classic
Mint, menthol, eucalyptus — for fresh intensity.
Berry flavor
Flavors like strawberry or blueberry.
Fruity
Sweet and sour fruit flavors.
Cancelled
Extravagant, unusual flavors that provide variety.
Note: Products containing mint, menthol, and peppermint are often perceived as more intense, as the cooling effect creates an additional burning sensation under the lip.
